Sunday, July 26, 2009

How to Analyze and Rate Keyword Difficulty in Google

Posted by Codex-M

You may have thought about the keywords for which you want your site to rank well in the search engines, but do you have any idea how difficult it will be to rank for those words? Just how many sites are competing for visitors with phrases like "dog training" or "mortgage broker"? If you're not sure, keep reading; this article will explain the factors you must consider when trying to learn how difficult it will be to rank for your chosen keywords.

In any search engine optimization activities, keyword research is the most important element. This is because the content placed on any page of a website with the intention to get good rankings in Google depends on the targeted keywords.

Most website owners fail to realize the importance of analyzing the difficulty of the keywords they are targeting. As a result, their search engine optimization campaign is very difficult and costly.

When the campaign is difficult, it's hard to climb up the rankings. This leads to a higher campaign cost because you'll need a larger amount of resources to get feasible results. More expensive campaigns tend to give a lower return of investment for the business.

This is one of the big reasons there are a lot of websites that are not making money due to the wrong choice of keywords.

This article dissects the mystery of keyword difficulty in Google to come up with a process of analyzing and rating of keywords to target.

Using this methodology will minimize campaign difficulty while attaining a good conversion rate for your website. As a result, you will gain a good return of investment for your online business.

This article will discuss each factor defining the difficulty of keywords in Google, and then propose a method for rating the keywords so that you can easily see which keyword or key phrase is the best to target.


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