Posted by great scott on July 23rd, 2009
Thanks to a suggestion from @links4legends we're strapping on our jetpacks for a bit of SEO prognostication this week. Rand offers up his take on what the future will bring for search marketers.
Will classic, content-based SEO still rule the SERPs? Will the social graph drastically alter how results are personalized? What about query volume and traffic data: will they become major signals in the algorithms? Will vertical search portals begin to steal users from the big three, or just get gobbled up? Will opinion-based theories die a fiery death at the hands of data-driven testing?
Who knows?! The "answers" to all of this and more await you in this week's Whiteboard Friday (cue squiggly dissolve and space sounds).